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campaign: there’s a beer for you

client: hansa pilsener

agency: joe public

Hansa Pilsener has always been enjoyed by older men. So while most beer brands were trying to win over the gen-z market and get them to drink their beer. Hansa Pilsener went against the grain and told them not to drink theirs.

radio: "okrrr"

radio: "Gucci"

radio: "Spill the tea"

recognition:

  • Cannes lions (1 bronze campaign)
  • One Show (2 bronze campaign + merit)
  • The Loeries awards (1 gold campaign)
  • Creative Circle awards (3’rd ad of the year + 2’d ad of the month)