campaign: the life
client: gumtree
agency: ogilvy cape town
South Africans are always aspiring to be like the famous people they look up to. So to promote Gumtree, South Africa's biggest classified site, we suggested that those famous people might have used things that were on Gumtree at some point.
A tenuous link, but a fun campaign.
tv ad: "cyril"
tv ad: "kimye"