campaign: have they skipped?
client: hansa pilsener
agency: joe public
While most beer brands are trying to win over the gen-z market, Hansa Pilsener made ads they would never see.
Hidden in YouTube pre-rolls and Gumtree listings, they spoke directly to the guys they wanted to drink their beer - older men.
case study:
video: "treehouse"
video: "vrr phaaa"
hidden online promo:
recognition:
- The Loeries awards (1 bronze campaign + shortlist)
- Creative Circle awards (1st place ad of the month)