campaign: breathe out proudly
client: clorets
agency: ogilvy cape town
Bad breath makes us conscious of breathing too close to others. In these Clorets YouTube pre-rolls we dialed this up with people not wanting to breathe out at all.
With a 97% growth in sales of Clorets in South Africa it was clear people related.
case study:
pre-roll:
pre-roll:
pre-roll:
pre-roll:
round 2 of campaign - clorets confidence to push through awkward conversations:
recognition:
- The Loeries awards (1 bronze campaign)
- Assegai Awards (1 gold campaign)