campaign: so good you'll find a reason
client: uber black
agency: joe public
When people really want something, they'll make up a reason why they deserve it. In this campaign we applied that insight to Uber Black and it got South Africans choosing Uber Black for no reason at all, with a 42% increase in rides.
tv ad: "padel 45"
tv ad: "play 45"
social ad: "quiz 20"
social ad: "padel 20"
recognition:
- the loeries awards (campaign bronze)
- Creative Circle awards (2nd place ad of the month)
- Effies (1 shortlist)